Posted March 04, 2022
By Matt Insley
Crypto Rewards from Shake Shack
As crypto-themed restaurants pop up around the world, other restaurants are looking at cryptocurrency as a means of offering prizes that will entice customers, while allowing them to test consumers' overall response to digital currency.
According to the Wall Street Journal (March 3), Shake Shack is offering bitcoin prizes to customers who pay using the Block’s (SQ) Cash App Cash Card. Shake Shack’s Chief Marketing Officer, Jay Livingston, told WSJ that a successful campaign may be a sign that it’s time to start accepting cryptocurrency as payment.
Due to the low number of reported customer requests for digital payment options, the program's outcome is crucial in determining Shake Shack’s next steps in crypto.
The crypto rewards campaign lasts through mid-March, making it easy for the chain to sever ties with cryptocurrency if customer’s lack interest.
A similar rewards campaign was tested when Burger King partnered with Robinhood back in November 2021.
Under Shake Shack’s program, every purchase made with Block’s Cash Card will receive a 15% bitcoin reward.
Editor Daily Crypto Hunter